I have to say, this woman (who’s from a place very close to my hometown) has really taken her 15 mins and turned it into more by making the right moves. No matter how you feel about her you can’t say she hasn’t made the most out of what would have been for most only 15 mins of fame.
Haliey Welch (Hawk Tuah girl) got paid $30,000 for appearing at Daer Dayclub at the Seminole Hard Rock Hotel & Casino in Hollywood, Florida, according to TMZ.
But there’s one really neat way Welch is monetising her moment in the limelight, thanks to her agent Jonnie Foster of management company The Penthouse.
According to him, Welch made nearly $300,000 in the first month on merchandising since going viral.
But the clever way they did it was to trademark ‘hawk tuah’ as belonging to Welch, and then bring cease-and-desist actions against anyone else who had tried to trademark it.
The next step was to contact fake accounts and set licensing deals with them to sell official merchandise using the viral phrase - that means Welch gets a cut of every sale, meaning the profits keep coming, thanks to insatiable demand from the public to have ‘hawk tuah’ merch.